2019 was the year when VCs and startup founders soured on paid acquisition. Contrary to what most thought a few years back, CAC (cost of acquiring a customer) didn’t go down as many D2C startups scaled. The costs instead went up. The explosion of D2C brands and mega-rounds of funding led to massive amounts of […]

Starting a new business is fraught with challenges, and none of us has the bandwidth to kill them all. As an advisor to business owners and an occasional angel investor, my job is to separate the actual challenges from the common misconceptions that distract many promising entrepreneurs while building the leadership team required for your […]

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. That’s a huge leap from an entrepreneurial idea, to a product, to making money. Is it any wonder that the majority of startups fail? My job as a new business advisor is […]

If you want to learn how to sell, how to win in business, and how to get new customers, this article is for you. How To Sell In 2019 Sales, sales, sales. It’s something I don’t talk about enough, but it is absolutely the foundation of my career. I’m challenging myself to go deeper in […]

The era of stable lifetime jobs for business professionals within a single company are gone. Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Thus smart business professionals are rapidly becoming the new entrepreneurs. […]

If you’ve read anything about entrepreneurship you’ve likely come across the quote, “If you want to go fast, go alone. If you want to go far, go together.”

It’s fall and my inbox knows it. Something sneaky happens every year around this time: some sort of collective hyperdrive sets in, and people start filling up your calendar. Then you’re left wondering why you’re running around from meeting to meeting without a spare moment to focus on your projects and priorities. But what if […]

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve strong search rankings. Google’s adjustments, starting with the Penguin update and […]