SMS or text marketing has been around for a while now, but the field is always evolving. Since I founded my own SMS marketing company in 2010, I’ve seen many important changes in the way SMS campaigns are run. Just as importantly, I’ve watched the industry grow by leaps and bounds as mobile technology has […]
Mobile
Does Your Business Need an App or Mobile-Compatible Website?
No one seriously doubts that mobile is the future of the web. We crossed the point at which a business could blithely ignore mobile users a couple of years ago. Today, if you’re not mobile-friendly, you’re in trouble. But what does it mean to be mobile-friendly? There are two choices: native mobile apps or the […]