Most products start out as a response to a problem. An inconvenience is slowing people down, a situation is diminishing quality of life, and either no solution exists or the one that does exist is insufficient. Something new is needed. So creative people come up with an original or improved way to fix the problem. […]
Inside the Code
5 Red Flags to Look Out For When Choosing an SEO Agency
I have been in the search engine optimization (SEO) game for over a decade now. Clients come to me with two chief objectives: to win at Google and crush their online marketing goals. Sounds simple, right? Well, there is more to it. It takes a very agile SEO strategy to keep up with Google Trends. It […]
5 Pages Every Business Should Include on Their Website
When creating a website for your business, you want to ensure it’s an accurate representation of your company. In today’s digital world, the initial impression you give to future clients is likely coming from your site. It’s important to make sure that you’re putting your best virtual foot forward. After years of working in web […]
5 Tools You Can Use to Uncover Opportunities for Optimization
Many software companies make the mistake of designing and developing too much of their product without soliciting feedback from their target customers. Customer-centric design is all about continuously adapting and learning from your user’s experience to grow your product reach and build loyalty. At my business, we cater to service providers such as massage therapists, chiropractors, […]
Don’t Let These Project Management Blunders Derail Your Business Growth
When Red Branch Media first started, I was the sole project manager. At that time, my staff wasn’t developed enough to manage projects on their own. But as business has grown, so too has the need for me to delegate. Other businesses may relate to this, seeing as 97% of organizations believe project management is critical to organizational success and […]
6 Ways to Improve Your App Development Timeline
CEOs of startups that develop mobile apps are very much familiar with the constant struggle between speed and quality. In mobile app development, the infamously longer development cycles, as compared to traditional web applications, are problematic for developers and entrepreneurs. Being the first-to-market can be the difference between a runaway success and a product that […]