The biggest issue for most Fortune 500 companies today is that the majority of their marketing opportunity and dollars are going directly down the drain. Many still hold on to the idea that Facebook advertising won’t work for their business, or that “only kids” are on Instagram. They don’t recognize how big the marketing opportunity […]
These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or Howard Schultz at the top of Starbucks. They were influencers before they were a brand. You too can become an influencer through social media, […]
If you’re looking to excel and rise-up the ranks in Customer Success or create an amazing CS team, here are some of the key takeaways from NYC Tech’s finest.
Changing behavior- be it yours or somebody else’s- can be a difficult task, but notable psychologists have conducted hundreds of experiments that show getting someone to say “yes” may be a lot simpler than we think.
Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. The right people make productive processes, not the other way around.
I read a popular article recently arguing why anti-lean startups are back because lean isn’t a viable way for ambitious startups tackling new domains, like artificial intelligence, to take moonshots. Hmmmm… As a practitioner of lean startups achieving high growth in Fintech, I’m intrigued with counter-arguments to the methodology. The article states getting paying customers […]
Building a startup is hard work for low pay, it’s risky, and it requires total responsibility to make it work. Yet, many entrepreneurs are the happiest people I know. On the other hand, I know many unhappy individuals who are always partying, have minimal commitments, and little responsibility. I suspect the real parameters of happiness […]
Set benchmarks for success by completing projects, being accountable, and repeating successful behavior. My success is built on leveraging free tools and teaching people how to use them to their own advantage. I did this for myself. I did not pay attention to what anyone else was doing. It was my own work. My commitment […]
Many startups are smart enough to keep morphing their idea, until it finally fits a real-world problem, and they can move forward in the marketplace. Unfortunately, they could have saved themselves much lost time, money, and heartache if they had just focused on identifying the problem before they built a solution.
We all have had setbacks in business – the challenge is to learn from each one to improve skills and decision making, rather than let failures get you down and reduce your chances of ever achieving success. The best entrepreneurs and business owners have experienced failure multiple times before bouncing back to a level of […]