What do some of the biggest, most talked-about companies today—including Uber, Weibo, and Lyft—have in common? They don’t make any money. Last year, 83% of U.S.-listed IPOs were unprofitable
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for […]
By opening communication channels, democratizing opinions and distributing content that much easier, the web changed the rules about how people consume content and communicate — not only with each other but also with brands.
Taking a genuinely consumer-centric approach to understanding and evaluating your brand experiences will save you valuable marketing dollars by revealing hidden opportunities. In one of my favorite Dilbert cartoons, corporate marketers huddle around a conference room table. ‘We need to know how our customers live and work,’ the boss insists, ‘I’d like each of you […]
The biggest issue for most Fortune 500 companies today is that the majority of their marketing opportunity and dollars are going directly down the drain. Many still hold on to the idea that Facebook advertising won’t work for their business, or that “only kids” are on Instagram. They don’t recognize how big the marketing opportunity […]
If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter where you end up, you’ll need to know how to keep track of your progress and use numbers to demonstrate your results. That’s […]
Cybersecurity is an epic, ongoing battle in which the good guys are companies and consumers trying to be safe, and the bad guys are the evil hackers, criminals, and nation-state spies. The good guys are led into battle by Chief Information Security Officers (CISOs) and their teams. To stay ahead of the bad guys, companies […]
Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s theory suggests that there are 5 levels of needs: physiological, safety, love and belonging, esteem and self-actualization. We must fulfill each need before reaching the next. As a marketer and technology enthusiast, my job is to […]
When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.