You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
Does automation mean the death of creativity in agency jobs? It may just be the exact opposite and here’s why.
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]
Resources must be focused on capturing customers, who are looking for engagement, rather than the loudest noise. Z.E.R.O. marketing is not zero marketing.
What do some of the biggest, most talked-about companies today—including Uber, Weibo, and Lyft—have in common? They don’t make any money. Last year, 83% of U.S.-listed IPOs were unprofitable
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for […]
By opening communication channels, democratizing opinions and distributing content that much easier, the web changed the rules about how people consume content and communicate — not only with each other but also with brands.
Taking a genuinely consumer-centric approach to understanding and evaluating your brand experiences will save you valuable marketing dollars by revealing hidden opportunities. In one of my favorite Dilbert cartoons, corporate marketers huddle around a conference room table. ‘We need to know how our customers live and work,’ the boss insists, ‘I’d like each of you […]