When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
Spend enough time working in startup ecosystems, and you’ll hear a whole spectrum of conflicting advice about startup legal fees and working with lawyers; some of it great, and some of it total nonsense.
Washington DC was abuzz with news that had nothing to do with the occupant of The White House. A group of progressive legislators, led by Alexandra Ocasio-Cortez, in the House of Representatives, introduced “The Green New Deal.” The resolution by the Intergovernmental Panel on Climate Change was in response to the alarming Fourth National Climate Assessment by […]
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
A 2008 paper “How Unlucky is 25-Sigma”, describes an interview with Goldman Sach’s then-CFO David Viniar who referred to their flagship fund’s 27% loss in August 2007 as a “25 Sigma event”. The paper goes on to analyze this statement and quickly shows that a 25-Sigma event would take place once in 1.309e+135 years, a […]
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
The star of the Super Bowl wasn’t on the field, but the robot in Michelob ULTRA commercial. The metal beast was featured living and playing among humans, taking any opportunity to show off his brute strength. The bot smugly proves he do anything better than his organic citizens, except down a cold one. In the closing caption, […]
One of my favorite slides in my investor deck is titled “The Pace of Social Change” which features a great graphic from Bloomberg, that is pictured above in edited form. While it’s common knowledge that government policy follows public opinion, it’s also often the case that federal laws don’t change until the states themselves respond […]
Per Wikipedia, a Ponzi scheme …. is a form of fraud which lures investors and pays profits to earlier investors by using funds obtained from more recent investors This is how the U.S. government now operates. It loses massive amounts of money every year (i.e. runs at a deficit) and finances it with new debt. When […]