The biggest issue for most Fortune 500 companies today is that the majority of their marketing opportunity and dollars are going directly down the drain. Many still hold on to the idea that Facebook advertising won’t work for their business, or that “only kids” are on Instagram. They don’t recognize how big the marketing opportunity […]
If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter where you end up, you’ll need to know how to keep track of your progress and use numbers to demonstrate your results. That’s […]
There are two models for a healthy life: medicine and wellness. The medicine model is the most common model in our culture, in which the normal state of being is the ideal. The wellness model is quite different. Instead of being a tool, it is a way of life.
I’ve narrowed digital policy development down to five things you absolutely must do to protect your business, your employees, and your customers.
The one area of investment focus that fully spans both our funds is consumer goods. We think these are the categories of products with the greatest emotional power in 2019.
Leaders practice ownership thinking well before they were actually in an ownership position. Yet I find that most employees I know limit their scope of thinking to the specific role they are assigned, and rarely tune their thinking and results to the following key principles that every business owner can relate to.
It’s no surprise that most entrepreneurs don’t have a background in hiring teams, and don’t have a budget for training or human resource consultants. But these days with all the resources on the Internet and elsewhere, there is no excuse for not keeping up on the latest insights, best practices, and technology in the area of hiring, motivating, and training.
Cybersecurity is an epic, ongoing battle in which the good guys are companies and consumers trying to be safe, and the bad guys are the evil hackers, criminals, and nation-state spies. The good guys are led into battle by Chief Information Security Officers (CISOs) and their teams. To stay ahead of the bad guys, companies […]
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more […]
Everyone has heard about the big potential for using artificial intelligence (AI) to expand your business, but many of the small businesses I mentor are still wary of embracing it, because they don’t understand how it works, and fear losing control and unintended consequences. My advice is that AI is here, so it behooves all […]