In a recent post, I talked about our focus on Digital Brands. Food, drink, and new ingredients certainly are part consumer goods and digital brands. But this area is unique enough to deserve its own explanation. That’s because food and drink are not only digital products, but also new expressions of the emerging science of health […]
Neuralink proposes to transcend reality and make virtual experiences feel totally real. How will Elon Musk’s neuralink challenge subjectivity?
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]
It’s easy to get the impression, particularly when all you read about startups is a handful of publications representing a pocket (albeit a very vocal one) of the broader tech ecosystem, that the legal decisions startup entrepreneurs often face have all been standardized and templatized. But in truth, this is a façade. Extremely important, and […]
A look at why AI fraud is so widespread, and what you can do to protect yourself without missing out on investing in what is still the most potentially impactful technological development of modern times.
Both of our fund families focus on consumer products. Social Starts takes the angle of commerce and focuses on Digitally Native Brands based purely on their market characteristics. Joyance focuses on consumer goods derived from deep science with high emotional content. For us, Digitally Native Brands must deliver a generational opportunity to invest in a […]
Do you remember when MapQuest first hit the scene in the late 90s? It blew people’s minds that they could print out directions for getting anywhere they wanted to go. To be sure, making a map digital and interactive was a huge step forward, but it was a linear, incremental way of thinking. This fact […]
Resources must be focused on capturing customers, who are looking for engagement, rather than the loudest noise. Z.E.R.O. marketing is not zero marketing.