From their purchase of Instagram and WhatsApp in 2012 and 2014 respectively, Facebook has always demonstrated a real understanding of going where the attention is. I think their most recent move is no different. While the name switch seems random to some, it made perfect sense to me for the times we’re in. With their entrance into the VR space through innovations like Oculus Quest, and of course the current surge of NFTs and Web3 technology, rebranding as Meta is a timely decision that makes a lot of sense for where the company — and society — is ultimately headed.
How to Use Discord: An In-Depth Guide
August 25, 2021 by
Everything you need to know about how to use Discord in a comprehensive but easy-to-understand guide.
Alternative Investments to Look Into: Know This
August 12, 2021 by
The truth is, when it comes to investing, the world is in a very different place today than it was for your parents or even your older siblings. For older generations, investing sat in the context of three main things: stocks, real estate, and just sitting on your actual cash.
What Is NFT? Non-Fungible Token Guide
April 16, 2021 by
Like the internet in the 1990s or social media in the early 2000s, NFTs will go down in history as one of the most significant things to happen in modern technology and culture at large. Big statement — I know — so let me tell you why I’m so excited.
What is Influencer Marketing? Guide On Growing Your Business
March 16, 2021 by
Gary Vaynerchuk shares some tips on how to approach influencer marketing in our marketing mix.
Advertising Through The Years: The Evolution of Attention
February 18, 2021 by
Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away from content consumption and shift it to brand/product awareness. Gary Vee shares more…
What is Clubhouse App, and Why Does it Matter?
January 26, 2021 by
Let’s talk about Clubhouse app. The app is the beginning of a wildly underrated, emerging, social media platform. Why is it underrated? Because most people don’t know about it yet. While many of you might already know about Clubhouse, in the scheme of 300 million-plus Americans and 7.5 billion people on earth, very few do. The […]
Career Advice in a Pandemic
November 17, 2020 by
Empathy is needed now more than ever. Times are tough right now, that much is a given. But, that phrase, “times are tough” does nothing to help. No one has all of the answers, but we can all lend each other an ear and offer advice when necessary. Keep reading to hear Gary Vaynerchuk’s advice for anyone looking to switch careers during a pandemic.
What New Brands Need to Know
October 22, 2020 by
Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is your relationship with your customers, your reputation in the marketplace, and what people think of when they think of your company. All of this equals brand. The problem is, while many people understand what a brand is, they don’t understand how to build one themselves. Keep reading to find out what I think most new brands need to know.
What You Need to Know About LinkedIn Stories
October 8, 2020 by
LinkedIn has contextualized stories for its audience, taking cues from the platforms before it. Keep reading to find out what, I think, you need to know about the latest marketing feature on one of the largest social networks in the world.