Facebook is preparing to launch its very own competitor to TikTok, Instagram Reels. Using the popular photo-sharing platform as a testing field, Instagram Reels will have several, nearly identical, features that mirror TikTok’s; the Chinese based newcomer.
As we navigate this new landscape of work and business post-corona, esports is one of the many industries that’s being heavily impacted. In my opinion, this is going to be a watershed moment for esports.
The world was moving towards direct-to-consumer anyway, COVID just accelerated it because people got forced into new behaviors. Now that people have had a taste, it’s going to be very hard to “wean them off” of the convenience, price power, and enjoyment of e-commerce buying. It doesn’t mean that people aren’t going to go to stores anymore, it just means that a lot of consumers have added e-commerce into the mix or that e-commerce is now a bigger percentage of their overall activity. Find out what you should be doing to capitalize on this shift.
In the current environment with how coronavirus is impacting large and small businesses, putting a focus on e-commerce is absolutely essential. I’ve been in the e-commerce world since 1996 (when Wine Library launched an online store) so I’m a huge believer. But at this point, the cat’s out of the bag. I just can’t imagine anybody not […]
As we’re navigating through this challenging time, I wanted to share some insights and hypotheses around what businesses can consider as they’re adapting and innovating in this environment. Here are a few things on my mind: Leaders Work For Their Employees, Not The Other Way Around Many large organizations are having to adjust to the […]
Never ever do something you can’t afford financially or emotionally. That being said, some make emotional decisions over the idea of “free work.” As they say, “nothing in life is free.”
1. There’s No Perfect Decision. There’s Just Life. It’s just the truth – you don’t know the alternative and you never will. There’s no time machine, there’s no future machine, there’s just no way to really know whether you made the right move or not. Whichever decision you make, you won’t know how the other […]
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Read this article if you are thinking about what social media platforms that you need to be a part of…
There are massive opportunities on LinkedIn right now. It’s available for everyone but especially for those in B2B – here’s why I think it’s probably the most important marketing channel in 2019: LinkedIn started as a site for people looking to get a job or to fill a job. People used it for posting resumes, […]